Purnima Venkat is Assistant Professor, Strategy & Sustainability & Co-Chair, TAPMI Centre for Inclusive Growth & Competitiveness, T.A. Pai Management Institute, Manipal She may be reached on purnima.venkat@tapmi.edu.inPurnima Venkat is Assistant Professor, Strategy & Sustainability & Co-Chair, TAPMI Centre for Inclusive Growth & Competitiveness, T.A. Pai Management Institute, Manipal She may be reached on purnima.venkat@tapmi.edu.in